Marketing

Real segments, targeted campaigns, and measurable results

Campaign Builder

Campaigns powered by real visitor data

You export a list from your POS, clean it in Excel, upload it to Mailchimp, and hope the data is still accurate. By the time you hit send, half the list is stale.

Social Good’s marketing tools sit on top of your live operational data – no exports, no uploads, no lag.

✓ Email campaigns built on real-time visitor and member data
✓ No CSV exports or third-party syncing
✓ Campaign performance tracked to actual revenue

See marketing in action

Audiences that segment themselves

Building a targeted list means writing a query, exporting results, deduplicating, and formatting. Most teams default to blasting everyone because segmentation takes too long.

Social Good builds audiences from live behavior – lapsed members, first-time visitors, repeat donors – ready to target instantly.

✓ Behavioral segments across tickets, memberships, and donations
✓ Segments update automatically as new data comes in
✓ Target by visit recency, purchase history, or member status

See audience tools in action
Audience Segments
Campaign Analytics

Know exactly what’s working

You can see opens and clicks, but can’t connect an email campaign to actual ticket sales or membership renewals. Marketing ROI is always a guess.

Social Good connects campaign sends to downstream revenue – so you know which emails actually drove results.

✓ Opens, clicks, and conversions tied to real transactions
✓ Revenue attribution per campaign
✓ A/B testing to optimize before you scale

See performance analytics

COMPARISON

Every marketing headache, handled

The problem

Audience lists exported and uploaded manually
No connection between email sends and revenue
Everyone gets the same email
Can’t tell which campaigns drive memberships
No automated email sequences
A/B testing requires a separate tool
Marketing reports pulled manually

How we solve it

Segments built from live data, no exports needed
Behavioral targeting by visit, purchase, and member status
Triggered email sequences based on visitor and member actions
Built-in A/B testing with revenue attribution per campaign

Social Good platform

See it in action

Get started with Social Good

Schedule your one on one demo to see the software in action.

Get started