FOR IMMEDIATE RELEASE
Media contact: Tim Cooley
tim@socialgoodsoftware.com
801-822-0183
SocialGood.com
Every great software system begins with a foundation, and every foundational history shapes where that technology is headed. When you look at the address bar of a web browser today, you see a clear, definitive statement: SocialGood.com.
But this domain name wasn’t just handed to us, nor is it simply a slick marketing pivot. Behind these 10 letters lies an internal history of strategic grit, communities served, and an unchanging purpose to elevate the operational layer of the arts and culture industry.
To celebrate our new digital home, we want to take our partners, clients, and engineering team back to where we came from and explain exactly what this milestone means for the future of museum technology.
The consulting days (2015–2018)
Long before we secured a premium global domain name, our company operated under a completely different title. Established on September 22, 2015, as a single-member LLC in the state of Utah, we were originally known as Salty Slopes LLC.
Our founder, Rick Hernandez, started the business as a Software Engineer with just a few dollars in startup capital and a few years of industry experience. Having been the first employee at a fast-moving software startup, Rick had learned the precise architectural skills required to take a vague idea sketched on a napkin and turn it into a production-grade system.
With that drive, Salty Slopes began consulting closely with local universities, hospitals, small non-profits, and museums. Between 2015 and 2018, the company tackled custom software-related projects of all shapes and sizes, building:
- Gallery and Digital Interactives
- Mobile Audio Guides and Guest Check-In Systems
- Custom Payroll Systems and Tooling
- Learning Management Systems and Data Dashboards
Our clients loved the work so much that we even took home local innovator awards and GLAMi Award by MuseWeb. But as the team expanded to a network of skilled independent contractors and freelancers, Rick realized that the large software vendors dominating the space were completely overlooking the true operational struggles of non-profit cultural institutions.
The 2019 Pivot – Becoming Social Good Software
In March 2019, the trajectory of the company shifted permanently. Salty Slopes LLC was officially renamed Social Good Software.
[2015] Salty Slopes LLC (Custom tech consulting)
│
[2019] Renamed: Social Good Software (Blackbaud integration suite)
│
[2026] Transitioned: SocialGood.com (All-in-one operating system)
During this time, one of our leading cultural clients switched their entire backend to a popular, legacy management database. They contracted us to integrate this system with their other internal tools.
While we didn’t know it at that time, that single contract completely transformed us from a service-based consulting agency into a product-focused software entity. We developed a real-time transactional software that allowed a ticket to be purchased through the web and safely scan a patron into a physical building without data delays.
The client was ecstatic, the legacy vendors took notice, and word spread like wildfire. Out of that single success, we engineered the first iterations of the eight specialized applications that would form our core software suite. By 2020, we had secured our first 10 landmark accounts with early adopters spanning Utah, Hawaii, Tennessee, New Jersey, and California. These organizations provided the capital that allowed us to halt all generic consulting work and focus 100% of our power on dedicated product development for cultural landmarks.
The missing link – Moving past the fragmentation
By 2022, we had scaled to 10 staff members. But as we spent time sitting in informational interviews with our primary target audience, overworked and underpaid development directors, membership managers, and admission staff, we spotted a much larger industry crisis.
Cultural organizations were bleeding money and time because their software layout was fractured. They were paying separate fees for separate legacy tools to piece-meal their ticketing, CRM, email marketing, memberships, and donations together.
Our original domain name socialgoodsoftware.com reflected that middle era: we were an integration utility built to connect separate legacy blocks. But Rick’s core philosophy has always been to look at a problem from its absolute fundamentals and engineer a solution from first principles.
We realized that cultural institutions didn’t need better software bridges. They needed a brand-new, unified infrastructure.
What the SocialGood.com domain represents today
Acquiring the clean, premium SocialGood.com domain name is the physical manifestation of our maturity into an all-in-one transactional cloud operating system. We drop the clunky, long web address because we have successfully dropped the clunky, fragmented software dependencies of the past.
For our core audience of mission-driven non-profit leaders, this new domain represents an authoritative commitment:
- A trustworthy partner: At first glance, our partners can immediately trust that their data, their security, and their transactions are in highly secure hands.
- Beyond efficiencies: We aren’t just selling tools to shave minutes off a task. SocialGood.com is a software built to directly increase revenue for organizations so they can move their cultural mission forward.
- Frictionless accessibility: We are providing a clear, zero-training transactional platform that makes it effortless for everyday families to buy tickets, register for workshops, purchase digital memberships, and donate at the point of sale.
Looking into the future
Today, Social Good is scaling far beyond its humble 2015 roots. We have moved from a small consulting office to a robust operational framework serving over 100+ cultural organizations across the United States.
Our strategy over the next three years is realistic, disciplined, and massive. Backed by our target metrics, structured financing, and core values of absolute transparency and dependable execution, we are expanding our reach to serve cultural organizations.
We are constantly leveling up our engineering and project teams, documenting our delivery processes, and pursuing stringent compliance audits to guard our clients’ constituent data from modern threats.
The transition to SocialGood.com is our flag in the sand, a lasting promise to help cultural attractions spend less time fighting technical problems and more time doing what matters most: educating our children, inspiring the public, and making the world a genuinely better place.
